Gulf Air has appointed Martin Gauss, the former long-serving CEO of airBaltic, as its new Chief Executive Officer, effective November 4, 2025. The move marks a significant leadership change for Bahrain’s national carrier, with Gauss set to replace Dr. Jeffrey Goh, who has led the airline group since January 2023.

Gulf Air Group Chairman Khalid Taqi praised Gauss’s extensive experience in airline transformation, fleet modernization, and sustainable growth, expressing confidence in his ability to enhance the airline’s competitiveness and operational performance. Taqi also thanked the departing Dr. Goh for his contributions in guiding the group through its post-pandemic recovery and improving operational efficiency.

Gauss, who led Latvia’s airBaltic from 2011 until earlier this year, is widely regarded as an innovative and transformative leader. His tenure was marked by a complete fleet overhaul to an all-Airbus A220 fleet and other forward-thinking initiatives.

“I am honoured to join Gulf Air as CEO,” Gauss said. “The airline has a rich legacy as Bahrain’s national carrier, and I look forward to working with the team to build on this strong foundation. Together, we will continue Gulf Air’s transformation journey and enhance its competitiveness regionally and globally.”

Dr. Goh, the former CEO of Star Alliance, reflected positively on his tenure. “It has been a great honour to lead Gulf Air Group during this pivotal phase of its journey,” he stated. “Together, we faced exceptional challenges and advanced the Group’s transformation toward the future. Gulf Air Group has a proud legacy that positions it for continued growth and success.”

Once the dominant airline in the Gulf, Gulf Air has faced intense competition from regional super-connectors. However, the carrier has recently undergone a major transformation, modernizing its fleet with Boeing 787-9s, opening a new terminal at its hub, and expanding its long-haul network with routes like New York (JFK). The appointment of Gauss is seen as a move to accelerate this turnaround and carve out a sustainable niche in a competitive market.