APOC Aviation turns crisis into an opportunity

As the aviation industry starts to recover around the world, flights resume and routes re-open, aftermarket innovators like APOC Aviation are looking forward to a business resurgence as operators and MROs bring parked aircraft back into service.  To meet changing requirements APOC’s specialist landing gear division has vigorously pursued a business approach that aligns services with new demands from customers.

Martynas Jakimavicius recently joined APOC’s landing gear team based in Vilnius, Lithuania. He was promoted to Sales Representative right before the COVID-19 crisis emerged. His appointment was part of the LDG division’s strategy to strengthen its position in the marketplace with an experienced and committed team. “With the industry going into lockdown, I knew I was facing an unprecedented situation,” he says. “Finding a new way to approach each customer so they hear the ‘APOC voice’ in an overcrowded and uncertain marketplace is our mission.  There is no more business as usual, the whole trading environment has evolved and still is evolving – so we must adapt accordingly.”

APOC services a growing number of leading airlines and MROs worldwide with a range of flexible short and long-term lease agreements.  Its strategy is to build a strong portfolio of LDGs underpinned by independent and flexible repair management services.  Karolis Jurkevicius, VP Landing Gear Trading & Leasing, believes that investing in people is a significant, but vital commitment, especially now.

“The entire industry has been on ‘stop’, with airlines focusing on preserving cash and minimizing expenditure” he observes. “At APOC we have used this downtime to engage even more deeply than usual with our customers, seeking to develop business opportunities for high-quality assets that can be placed accurately within the maintenance lifecycle to ensure seamless operational efficiency.  Closing his first A320 landing gear transition with a major European airline has given Martynas and our team an incredible boost and it demonstrates that with persistence and a clear focus even this unprecedented crisis can become an opportunity if you have the right attitude.”